British Airways It does not store any personal data. easyJet holidays was . This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . Easyjet. It is more suitable for students and ordinary income people. US Airways. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium Easyjet offers a reliable, on-time travel service with value-added features. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. . EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. 1.1 History. She added that the A321neos would help to cut costs by 9 per cent. [94], EasyJet has a reward miles sharing agreement with Emirates. For example, a stakeholder can be the owner or even the shareholder. Marketing Low-cost carrier In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. 3.1.1 Price List 4 A2 US Government and Politics A.J. When flights are cancelled, passengers are supposed to be reimbursed within one week. Originally . Ways of Working Strategy. EasyJet This is particularly shared among young travellers and several business travellers. 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf Global Politics A. Heywood. [15 marks] Table of Contents The organisation mainly expands through acquisitions 4. In other words, your project's stakeholders are the . [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Quality Glossary Definition: Stakeholder. Strategic management BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. Stakeholders can affect, Premium Some 2,208 customers had their . Name: Doancan Yksel The Company operates through two segments: Airline business and Holidays business. 4 How does easyJet affect the environment? [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. Sociocultural impacts 7 The space saved by having smaller galleys allowed for the installation of 156 seats. A business is found to be polluting a local river. He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. At the time of the announcement, it was stated that the first flight was scheduled to occur sometime during 2015. Easyjet has benefits from low price just . Provide an explanation for each stakeholder position and identify the potential strategic implications. Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. 2. easyJet Airlines: Small Lean and with Prices that Increase over Time (Oded Koenigsberg [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. (Coauthor(s): Premium European Countries Collaboration and good relationship making EU politically stable. (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. We will write a custom essay specifically for you. [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH easyJet Plc engages in the provision of passenger airline and carrier services. Total revenue ( million) 2,362.8 1,797.2 31.5%. Lecture : Pricing and Costing They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium Stakeholder 342. [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. This website uses cookies to improve your experience while you navigate through the website. The company sells its own tickets directly to the user trough the Internet, Premium When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. Many companies are now using websites to communicate with stakeholders. Table of Contents Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. Best EasyJet Topic Ideas & Essay Examples. [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. The Holidays business segment sells holiday packages. [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. ACKNOWLEDGEMENT vi But its time that we took responsibility for the effect flying has on the environment. we will get information about EasyJet from the textbook and the Internet. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : EasyJet company 1 EasyJet focus its value proposition to business travelers around time savings. This principle became a cornerstone of EasyJet's operations. Strategic management, EASYJET 's total fleet comprises entirely Airbus aircraft. With the demand on transportation and advancements on technologies airline industry became one of the fastest developing industries on the world. These aircraft have subsequently been transferred to Berlin-Brandenburg Airport. Ryanair Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. References 16 With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. Business Model Analysis Thats why, for every single flight we operate, we offset all the carbon emissions from the fuel used, by supporting projects that protect against deforestation, plant trees or drive the uptake of renewable energy. Explore the key stakeholders of EasyJet and map in terms of their power and interest. 3.5.2 Boarding the plane 10 All three of the hub's main airlines Wizz Air, Ryanair and easyJet also scrapped flights in and out of the . However, its operating profit has decreasing which may influence take more loans from financial institutions. Strategic management These are stakeholders who are directly affected by a project, such as employees. Participating in the development of business processes, reporting, and training to bring easyJet Strategy to life. should consider the following legal factors when exploring a new market. The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. London Gatwick Airport The facility, located in Essex, around 50km east of the UK capital, announced a pre-tax loss of 21.5m for the year ending February 28, 2022. We have taken ideas from Boeing, Airbus and the engine manufacturers and put them together." Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. THREATS (Jones 2007) In 1996 they replaced the leased aircraft by purchasing four second-hand aircraft. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. Maintaining high customer satisfaction ( low prices and high quality can be pursued together) It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. 1. School Number: 110131060 Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. In addition, Marketing Analysis of easyJet Stakeholder 3.5.1 Check-in 9 In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. They contracted to buy 12 brand new 737s from Boeing in 1997. Easyjet Plc. This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. The marketing decisions of the industry are to an extent based on political decisions. This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. Ryanair PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Easyjet Plc. A shareholder can be a stakeholder. Strategic management, Stakeholders Case Study easyJets $500 Million Gamble The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The cookie is used to store the user consent for the cookies in the category "Analytics". TABLE CONTENT ii It was a shaky start but one that would grow into a stable foundation. The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. By September 2000 85% of total, Premium [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. Political Factors GNA. Low-cost carrier How does EasyJet create value for the customer? ", "EasyJet paint job makes fuel bills less of a drag", "EasyJet looks to AI to cut delays and deliver its bacon butties", "easyjet will launch first electric plane in 2019", "EasyJet makes progress with electric aircraft plan", "EasyJet to offset carbon emissions from all its flights", "Sustainable flights, easyJet and Airbus work on zero-emission aircraft | SmartGreen Post | news from the environment", "EasyJet urges new tax to replace air passenger duty as part of green push", "EasyJet ads criticised over green claims", "EasyJet discriminatory wheelchair policy", "EasyJet accused of discriminating against disabled passengers", "EasyJet loses disability discrimination case in France", "French court fines easyJet over refusal to let disabled passenger board", "EasyJet threatens not to let passenger board after he criticises airline on Twitter", "Passenger sues easyJet after crew told her to move seats to satisfy ultra-Orthodox Jews", "EasyJet Europe nimmt Betrieb mit sterreichischem AOC und Betreiberbewilligung auf", "EasyJet confirmed as UK airline, despite EU ownership", "Transaero Airlines and EasyJet Sign Commercial Agreement Press Statement", "Transaero to Cease Operations October 26", "EasyJet to Halt Moscow Flights on Slumping Demand", "easyJet (Group) Fleet Details and History", "Pictures: EasyJet's first A321neo makes Farnborough debut", "Snub for Boeing as Airbus lands EasyJet deal", "EasyJet's losses widen on sterling weakness", "easyJet takes delivery of first A321neo", "EasyJet orders 12 more Airbus A320neo aircraft", "easyJet confirms order for a further 56 A320neo Family aircraft | Airbus", "easyJet Firms Order For 56 Airbus A320neo And Upsizes 18 To A321neo", "Q&A with easyGroup's Stelios Haji-Iaonnou", "EasyJet wins reservation system copyright case", "EasyJet Boosts Order For Airbus A319s By 52 Aircraft", "EasyJet launches EasyJetHotels with Hotelopia as its new exclusive accommodation partner", "The death of traditional, inflexible package holidays EasyJetHolidays gives total flexibility of hotel and low-cost flight combinations", "Financial Protection for package holidays booked with EasyJet", "EasyJet relaunches package holiday business", https://en.wikipedia.org/w/index.php?title=EasyJet&oldid=1141591126, Older aircraft are to be retired and replaced by A320neos, In the Airbus Cabin Flex (ACF) configuration, Both aircraft (G-BECG/G-BECH) were transferred to, This page was last edited on 25 February 2023, at 20:51.